Tiffany Lin, the founder of Outdoorish, loves to be outside. Sadly, she is a magnet for mosquitos (or “mosies” as they call them in Australia where the brand was born). She’d wake up excited to go on a hike, but before she’d go, have to slather herself with toxic and sticky bug spray. Tiffany wanted something that felt good to put on. She wanted a luxe product that made her more comfortable outside. When she came to me, she had the idea for her products, but needed a name, a brand, a website, product packaging, and all of the assets that come along with it. Here is what we came up with.