From 2018 to 2020, w&p’s imagery was shot in a studio, without humans, on a stark white backdrop, with consistent shadows. When Covid began, this style worked well for our previous photographer (Sam Liebeskind) who was shooting from her home. But, as 2020 continued, we we started to notice a significant shift in the market;
Our once-sleek imagery started to feel cold.

In order to give consumers some of the comfort they were missing from family and friends, we wanted to introduce a new warmth to our brand through imagery. I developed a new standard for our imagery. that featured happy humans, “sunny objects”, “in-the-know” props/products and in a home setting.