For the Porter Bag launch, we wanted to have a little fun. I worked with our photographer (Andy Anderson) to come up with a concept to showcase a variety of
use cases for the bags.

Food storage was our primary focus, so we showed a variety of perishable and non-perishable foods. Additionally, we wanted to push people to see that these bags can be used in a variety of ways. By paring the bags with different outfits, it made these food-filled bags appear like purses. Our hope was customers would make a leap to other ways to use the bags - from storing make-up, arts and craft supplies, toiletries for travel, pieces of toys, and more.