In 2021, Wild One launched at Target. We wanted to create a lively experience for new and old Wild One customers. Key to Wild One’s message is that they are a brand for a wide variety of customers and their dogs, so we wanted a broad representation of both. We used our “dog profile” images as a punchy way to introduce all of our lines, from what we are best known for - Walk Kits to Toys, Care, and Treats.

In our banner for Target, we needed a way to highlight our customers and our products dynamically, all while coming up with something that would blend with Target’s branding successfully. For this, we determined a white backdrop and floor would be a good contrast to our products. We added several painted wooden sculptures to the scene for the models to interact with.

Lastly, we needed some eye-catching imagery for social. A couple of gifs to draw
the eye, and a product spread were a compelling way to introduce our products
to the Target audience.